Tuesday 30 July 2013

The UAE would be a nation of engineers, if parents had their way @hp


HP reveals the professions parents  would prefer their children to pursue

HP Ink Advantage - MUM and DAD
Parents only ever want the best for their children. New research[i] released today from HP suggests that given the choice, over a fifth of UAE parents would most like their child to become an engineer, indicating the significance of construction and development in the UAE. While engineering clearly remains a highly respected profession, as a sign of the times, one in five parents would opt for their child to become an entrepreneur, suggesting the high regard given to strong business acumen in the UAE.

With parental encouragement and children’s creativity flourishing, less conventional roles are on the rise. In fact, while becoming a doctor or scientist (10%) remains popular with parents, other traditional professions, such as law and journalism are low on the list of career choices parents would like for their children, with just 4% and 1%, respectively opting for these roles for their child. In fact, UAE parents would far rather their children are free to express their artistic side with ‘creative professional’ being the fourth most favoured career path (12%). 
The HP Ink Advantage 5525 e-All-in-One printer

Old or new, there is one thing these careers all have in common - a good education is essential to success. Studying and revision are vital to any child and with children needing to print out more and more revision notes and school projects, printing costs can often be a concern for even the most dedicated and high-aspiring parent. HP’s Ink Advantage printing system is the ideal solution to this, enabling families to print twice as many pages for the same cost as before. With HP Ink Advantage, printing costs are no longer a barrier to children achieving more. 

Education expert Professor Sarah Moore commented: “Education is the key to success in any career, be that in the journey to becoming a doctor - or a designer. One of the best methods of efficient studying is to print out revision or study notes. Children often find they absorb information better when reading from the page so printing can be a real aid to effective studying.”

Kees Verton, Printing Category Manager,
 Printing and Personal Systems, HP ME-2
Kees Verton, Printing Category Manager, Printing and Personal Systems Groups at HP Middle East, said: “At HP we want to encourage children to follow their dreams, the innovative HP Ink Advantage range allows students and their parents to print twice as much for the same price. This means that there never needs to be a compromise when it comes to learning.”

The HP Ink Advantage system includes five new inkjet printers ideal for home use to print study notes, homework assignments and presentations. Plus two new HP Ink Advantage high-capacity cartridges address a dependency on unreliable third-party ink alternatives. The cartridges match the quality and reliability of other Original HP ink cartridges with a consistent page yield and they can print twice as much for the same cost, while delivering archive-quality documents and lab-quality photos. All of the new printers offer HP ePrint and HP wireless direct printing so that anyone can print immediately from any wireless-enabled devices – without a network.

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